Creating Meaningful Customer Engagement in the Age of Privacy

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Creating Meaningful Customer Engagement in the Age of Privacy

Creating Meaningful Customer Engagement in the Age of Privacy

A Front End Dev & Marketing Automation Workshop

Around the globe, governments large and small are implementing laws to protect the privacy of their constituents. In this course we will address the challenge of building customer experience layers that provide intuitive, relevant, and timely content all while respecting an individual's right to privacy. 

COURSE AGENDA

1. Explore solutions that build consumer trust in your brand and adhere to new legislation throughout their interaction with your application, website, or customer journey.

2. Open discussion about the challenges you face in your business or development process that needs to be re-thought due to changing legislation 

COURSE OUTCOMES

- A deeper understanding of GDPR, CCPA, and the laws that are driving innovation
- Best practices for collecting data and consent from your customers 
- Share ideas and discuss how these new laws affect the way you think about marketing 

WHO SHOULD CONSIDER TAKING THIS COURSE

Business leaders 
Marketers 
Fronted/Backend Developers 
Legal team

ABOUT THE INSTRUCTOR | Nick Chappell is a career technologist with over 15 years of experience designing, developing, and implementing a wide range of digital solutions. These solutions range from integrating a global Whiskey brand's sales and marketing tools, to helping to modernize the ticketing system for a major mobility provider in Baltimore City. At 14 West an Agora Company, Nick is the Sr. Developer for Martech solutions where he helps to drive innovation across the entire marketing stack.

 

Details

Creating Meaningful Customer Engagement in the Age of Privacy
Tuesday, April 21, 2020
5:30 PM to 8:30 PM
Door Time: 5:30 PM
This event is 
Age Limit: 

Event Map

The Agora Companies, 2nd Floor Conference Room  
1001 Cathedral Street
Baltimore, MD 21201

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